Original research
Research nobody else is publishing
We check thousands of real London businesses and publish what we find, including the parts that do not suit us. Every figure here is free to quote with a link, and every method is on the page.
Original research
What 10,862 London businesses reveal about small business websites
We checked the website of 10,862 London businesses. More of them have a broken site than have no site at all.
10 September 2026 · 6 min read
Original researchDo businesses with websites get more reviews?
Businesses with a working website have 64% more Google reviews. The gap holds in every trade we tested. Here is what it does not prove.
10 September 2026 · 5 min read
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