A website for your driving school
Driving instructors are unusual. In our research they had the highest review counts of any trade, and they were the only trade where having a working website made no difference to how many reviews a business had. So this is not about being discovered. It is about what happens after somebody has your name. That is what I build, for £240 to set up and £179 a month, everything included.
Why an instructor’s site is a conversion problem, not a discovery one
You already get reviews, because a course ends at a test result and that is a natural moment to ask. What you may not have is anywhere for the parent comparing three instructors to find your prices, your availability and whether you cover their road.
Prices per hour and per block
An hourly rate and any block booking discount, on the page. This is the first thing a learner or a paying parent looks for, and it is the most common reason they message the next instructor instead.
Whether you have space, and when
Good instructors are booked out and learners know it. Saying plainly whether you have space, and roughly how long the wait is, saves you a stream of messages you have to decline and earns goodwill from the ones who wait.
Your pass rate, if it is good
If your first time pass rate is above average, say the number and say the period it covers. It is the only hard evidence in a market where everybody claims to be patient and friendly.
The test centres and areas you cover
Learners want the instructor who knows their test centre routes. Naming the centres you teach for and the areas you pick up from is more useful than any amount of description.
Automatic, manual, intensive, refresher
Automatic only learners, nervous drivers, refresher pupils and intensive courses are all searching different things. Saying which you take, and which you do not, gets you the right pupils.
The reviews you already have, on show
You have the reviews. Most instructors leave them sitting on Google where only some people look. Your Business Profile is set up properly and the reviews are pulled through where the person comparing you can see them.
Designs you can click through
There is no driving instructor design in the gallery yet, so rather than show you somebody else's and call it yours, here is the full range. Every one is a complete site built for an invented business, not a real client.
One price, everything in it
£240 to set up, then £179 a month. One monthly price covering everything, so there is nothing else to budget for between lessons. Three months minimum, then 30 days' notice.
The site
Lesson prices, block booking deals, your pass rate if you want it shown, and a way to ask about availability. Live within a week.
Hosting
Fast on the phone a seventeen year old is using, and backed up so it is always there when they look.
Google Maps
Your listing with the test centres and areas you cover, and your reviews, kept in your name.
Your numbers
How many pupils looked at prices and got in touch each month, shown plainly.
Instagram and TikTok
Set up to match, for the pass photos pupils love to share.
Updates
Prices going up, a waiting list opening, a new test centre. Text it and it is updated.
Money back: not happy in the first two months? Every monthly payment comes back and you keep the site. The £240 setup is not refunded.
London based, working UK wide. Branding is £199 extra if you want it. Comparing? Website costs in London, us vs Wix or Checkatrade, or check your current site.
Things driving instructors ask me
I am fully booked. Why would I want a website?
Two reasons. Being fully booked is a moment in time, and instructors who only start looking for pupils when the diary empties spend a nervous month. Second, a waiting list you control is worth more than a full diary you do not, and it lets you be choosier about the work you take.
Do driving instructors get customers from websites?
Some, but that is not the main value here and it would be misleading to claim it. Our research found instructors already have the highest review counts of any trade, so people find you. The website is where the parent comparing three names decides which one to ring.
Can it show my availability?
It can show what you tell it: whether you are taking pupils, roughly how long the wait is, and which days you have space. Keeping that current is included in the monthly fee, so it never says you have space when you do not.
What does a driving instructor website cost?
£240 to set it up, then £179 a month. The site, hosting, your Google Business Profile, a dashboard and unlimited changes. Three months minimum, then rolling. Same price for a single instructor as for a school.
Want more of the pupils who find you to book?
A quick call. Tell me how pupils reach you now and I will tell you straight whether a site would help them book.