A website for your plumbing business
Most people looking for a plumber are looking right now, standing next to something that is leaking. They are not comparing quotes, they are ringing the first number they can see and trust. So a plumber's site is built round the phone: your number fixed to the screen, your Gas Safe registration, and a straight answer on what a callout costs. That is what I build, for £240 to set up and £179 a month, everything included.
What a plumber’s site needs that a generic one misses
An emergency search is a completely different job to a browsing search. The person is stressed, on a phone, often with the water off. Everything on the page has to work for that person first.
Your number, fixed to the screen
A sticky call bar that follows them down the page, so the number is never more than a thumb away. On an emergency job the site that gets rung is the one that made ringing easiest, not the one with the nicest photos.
Whether you can come now
"Emergency callout" means nothing on its own. The page says your actual hours, whether you cover nights and weekends, and roughly how fast you can be there. People ring the plumber who answered the question.
Your Gas Safe number, shown
Anyone sensible checks a gas engineer on the Gas Safe register before letting them in. Your registration number goes on the page so they can, which turns a stranger into a checkable business in about ten seconds.
What a callout costs
Not a full price list, because you cannot quote a job you have not seen. But a callout charge, or an hourly rate, or even a range. Silence on price reads as expensive, and it is the single most common reason somebody rings the next number instead.
The postcodes you actually cover
"London" is not a service area. Naming the boroughs and postcodes you genuinely work in stops the calls you have to turn down, and it is what Google uses to decide which local searches you belong in.
The Google listing and your reviews
For a trade, the reviews on your Google listing do more selling than any page you own. Your Business Profile is set up properly as part of the job, in your name, with the right categories and service areas.
A full plumber design
Swift Flow is a made-up plumber business, built as a sample design. Try it on your phone.
One price, everything in it
£240 to set up, then £179 a month. One fixed monthly cost, the same whether the phone rings twice this month or twenty times. Three months minimum, then 30 days' notice.
The site
Built round the call button: number fixed on screen, Gas Safe shown, callout cost stated. Live within a week.
Hosting
Loads fast on one bar of signal in a flooded kitchen, and backed up so nothing is ever lost.
Google Maps
Service areas set to the postcodes you really cover and your hours correct, registered under your own name.
Your numbers
A plain monthly view of how many people tapped your number and roughly where they searched from.
Facebook and the rest
Created to match, so a customer checking you out finds one consistent business everywhere.
Updates
A new callout rate, a boiler brand you now fit, holiday cover. Text it over and it is changed.
Money back: not happy in the first two months? Every monthly payment comes back and you keep the site. The £240 setup is not refunded.
London based, working UK wide. Branding is £199 extra if you want it. Comparing? Website costs in London, us vs Wix or Checkatrade, or check your current site.
Things plumbers ask me
Do plumbers really need a website when they have checkatrade?
A directory rents you a position and takes a cut, and you never own the listing. Your own site and your own Google Business Profile are yours, cost the same every month whether you get two jobs or twenty, and are what people check after they find you anywhere else. Most plumbers who do well have both.
Should I put my prices on the site?
Not a full price list, you cannot quote a boiler you have not seen. But a callout charge or an hourly rate, yes. Saying nothing about money reads as expensive and sends people to the next number.
Can the site take emergency calls out of hours?
The site cannot answer the phone, and I will not pretend otherwise. What it can do is show your real hours so nobody is ringing at 2am expecting an answer, and take a callback request that lands in your inbox for the morning.
What does a plumber’s website cost?
£240 to set it up, then £179 a month. That is the website, the hosting, your Google Business Profile, a dashboard showing how many people called, your social accounts set up, and any changes you want, forever. Three months minimum, then it rolls on.
Want the phone ringing from your own site?
A short call with nothing to prepare. Tell me where you work and which jobs you want more of, and I will say straight if a site is worth it.